Marathon sneaker launch

Oct 09, 2023
People - Events
On October 9, 2023, in a momentous celebration held in the heart of Seoul, we took a bold step forward by introducing the world to our latest creation, the Marathon sneaker, through a one-of-a-kind experiential event.

The Marathon sneaker represents a revolutionary footwear concept that embodies the spirit of hope and determination. It is a testament to the belief that life is an ongoing journey of pursuing dreams and turning them into reality. The sneaker draws inspiration from the track-and-field aesthetics of the Seventies, infusing the nostalgic charm with modern, state-of-the-art elements such as a 3D printed spoiler. The result is a genderless style that seamlessly blends a vintage attitude with futuristic innovation, propelling this iconic look into the future. The Marathon launch event took place at the iconic venue Scène, which underwent a remarkable transformation to become a fully immersive track and field facility complete with lockers and running tracks, symbolizing the idea of preserving and cherishing dreams and emotions. The evening kicked off with an extraordinary Marathon-inspired dance performance by Lip J and Monika, setting the tone for the festivities. It also featured a breathtaking performance by Golden’s Global Brand Ambassador SUNMI that left attendees in awe.


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