As a global luxury Company, we are committed to merging innovation with responsibility by embracing new technologies, using low impact materials, creating products designed to last, and offering services that extend the life cycle of our products.
Transitioning to a more circular economy is key to addressing natural resource scarcity and mitigating environmental impacts. It entails innovating materials and production processes, while rethinking products’ end-of-life from the design stage. This is why we seek out and collaborate with innovative partners, such as Coronet.It’s also why we are constantly exploring new lower environmental impact materials that can also ensure the same levels of quality, aesthetics, and – above all – durability that distinguish our Brand.
The raw materials mostly used in our collections are natural and synthetics fibers, with a residual amount of paper and cardboard, cellulose fibers, and metals. Each of them presents challenges and opportunities that can be leveraged to create sustainable, scalable, and long-lasting change.
We have defined specific internal guidelines to formalize our commitment to switching to alternative materials, outlining the best solutions and principles to ensure the responsible selection and sourcing of every material and component used in our products.Discover our 2025 Targets →
Packaging is a distinguishing feature of all our products and of our customers’ shopping experience. We put great effort into researching innovative solutions to reduce the amount of packaging materials we use, while enhancing their overall durability, reusability, and recyclability. This includes exploring more responsible materials that are certified, recycled, bio-based, biodegradable, and/or responsibly sourced. The results of this commitment can be seen in the packaging used in our stores, made of 100% FSC1-certified recycled paper, and in the Yatay Model 1B boxes that combines packaging and shipping box in one, fully recyclable and made of up to 50% recycled FSC-certified paper.
1 Forest Stewardship Council.
We strive to create timeless collections that meet our customers’ high expectations for quality, durability, and design, while also delivering innovative solutions that help reduce our impact on the environment. This is the philosophy behind our Sustainable Choice collection, featuring two distinct categories based on the materials used:
Sustainable - products made with materials fully classified as innovative and/or low impact or products made with at least 30% certified materials that are recycled, bio-based, and/or from responsible sources.
Vegan - products that are 100% animal-free.
The Sustainable Choice collection was born with our bio-based sneaker, the Yatay Model 1B, entirely made in Italy using top-quality, animal-free materials. It is crafted from Yatay B, a bio-based material derived from non-food plant sources, and features other low-impact components such as recycled cotton, polyester laces, and a biodegradable rubber sole.
The use of Yatay B for the upper and other parts of the shoe cuts CO2 emissions by 90% and water consumption by 65% during production, compared to conventional leather.
We have also launched an additional version of the sneaker, characterized by a renewable pigment derived from algae, which gives it its distinctive black color.
1 Data resulting from an internal life cycle assessment (LCA) conducted to compare Yatay B material with conventional leather. Discover More on Yatay →
We design products that are both timeless and seasonless, using high quality materials meant to last.
This concept of durability and flexibility of use, both promoting circularity, has always been intrinsic to our products. Our approach in transitioning to a more circular business model structured around sustainability, is focused on searching for materials with a lower environmental impact, improving recovery, upcycling and recycling through product design, while rethinking our production, logistics, and packaging processes. We also enhance the extension of product use and lifespan promoting repairing and repurposing services, offered in selected stores worldwide and online.
In 2022 we launched an innovative concept store built with the ambition to extend the lifespan of the items that people cherish most, giving them new life so that they may continue to be part of our customers’ personal journeys.
These stores gave our customers access to an array of services, regardless of product brand. Our Repair service – known as Calzoleria (for shoes) and Sartoria (for clothing items) – featured a variety of maintenance options to extend product life cycle. Our Remake service has been an interactive, personalized experience guided by our brand’s Dream Makers, allowing customers to design their own one-of-a-kind products or customize any new or pre-owned items. The Recycle service enabled them to dispose of any unwanted wardrobe items, free of charge while the Resell service to sell their pre-owned Golden Goose sneakers and garments, operating as a physical resale platform.
Building on this momentum, we boosted the Repair and Remake services across a selection of stores worldwide and online through our e-commerce platform. Furthermore, all our European1 stores have become Repair pick-up points, where customers can drop off their sneakers to be restored and given a new life. This integrated approach has significantly enhanced the scalability of our services while fostering deeper engagement with our community.
1United Kingdom and Switzerland excluded.
Over the past few years, we have partnered across our supply chain to develop solutions aimed at recovering and reusing production scraps. This allowed us to launch the HAUS T-shirt collection, a collection of t-shirts made from a cotton yarn composed of 50% pre-consumer recycled fiber, obtained from the recovery of scraps generated during its production process.
In 2025, the HAUS T-shirt became the first product to achieve Cradle to Cradle Certified® Full Scope Bronze (version 4.1), confirming that each T-shirt is designed with life-cycle thinking in mind, meeting strict, science-based requirements for Material Health, Product Circularity, Clean Air & Climate Protection, Water & Soil Stewardship, and Social Fairness.
The Yatay Lab was born from our partnership with Coronet Group – a leader in the research and production of bio-based and recycled materials, and a global reference point in the sustainable Made-in-Italy luxury market. Conceived as a Co-Action platform, the Yatay Lab embodies the quintessence of innovation: a strategic space dedicated to the development of breakthrough solutions in the form of high-quality, sustainable, and circular materials and products.
Equipped with the latest and most sophisticated technology, the Lab enables continuous testing, the direct validation of outcomes on our products, and real-time consumer feedback. The findings are openly shared with the luxury industry, so as to accelerate the shift towards circularity and move forward together, creating a chain of positive change.