Miami Forward store opening

Jun 16, 2023
Sustainability
We opened our first Forward store in Miami (our second in the United States), in the city’s design district. The store is conceived to take customers on an interactive and sustainable journey by leveraging four service categories: Repair, Remake, Resell, and Recycle.
Our Co-Creation and Co-Action experiences are the focus of this 1,700 square meter store, which houses a Calzoleria equipped with the tools and machinery needed for shoemaking, repairs, and customizations, hence extending the lifespan of products and reducing their impact on the planet while offering a unique experience to customers. Each corner of the store is meant to be a homage to American tropes and to the art of Made in Italy while showcasing one-of-a-kind products, such as our first sustainable sneaker, the Yatay Model 1B. The store also features a hydroponic garden along the storefront that improves air quality.

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