Forward store opening in Dubai
Nov 28, 2022
Sustainability
We opened our first Forward store in Dubai, in the Mall of the Emirates. It engages customers in an interactive sustainable journey by leveraging four categories of services: Repair, Remake, Resell, and Recycle.
The 450 square meter store pays homage to the brand's first headquarters in Marghera, Venice (Italy), with its raw concrete floors, coarse iron pillars, and timber shelves. It features the Calzoleria and Sartoria (for shoes and apparel, respectively), delivering a range of services such as cleaning and sanitizing, repairs and restorations, refurbishments, and made-to-measure garments. The artisanal laboratory is equipped with all the tools and machinery needed for shoe repairs and customizations, while the tailoring area provides a unique one-of-a-kind experience. The store also delivers an immersive brand experience whereby customers can co-create exclusive skateboarding products, including decks, wheels, and trucks, with the help of our Dream Makers.
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