Forward store opening in New York
Dec 16, 2022
Sustainability
We opened our first Forward store in New York, in the city's Soho neighborhood. The concept behind it is to extend the life cycle of products by leveraging four categories of services: Repair, Remake, Resell, and Recycle.
Sustainability and craftsmanship are the focus of the store's basement area, which houses the Calzoleria and Sartoria. The former is a dedicated cobbler area that echoes the atmosphere of an artisanal laboratory, equipped with all the machinery needed for shoemaking and the tools required for repairs and customizations. The latter showcases our signature tailoring and artisanship. The store’s first floor hosts a multifaceted Golden universe where innovation meets tradition. It features a LAB where futuristic looks are combined with our signature craftsmanship, and where customers can personalize their own products alongside our Dream Makers.
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