The Spirit of the Artist

It is an invitation for everyone to find and unleash their inner creativity. The spirit and vision of each artist involved in the campaign is brought to life through unique visual representations, reflecting their artistic journey and pursuit of their unique perfection, beyond conventional definitions. 
We kicked off this new global journey in China and Korea.  
Our Global Brand Ambassador for Korea, and main artist of the campaign, is hip-hop artist Simon Dominic, who has set his own authentic path and vision in the hip-hop scene by creating sounds from memories and infusing them with a contemporary approach. With him are LipJ, who has swapped strictly choreographed routines for a freer style of dance that allows her to improvise more and connect to her emotions of the moment, and the ying-yang pairing of artists Shindanbi and Liseok, who create their own vision of perfection by overlapping opposite realities that enrich and nurture each other. 
Our Global Brand Ambassador for China, and main artist of the campaign, is multidimensional actor and singer William Chan, a true-to-self creative soul constantly looking for authentic self-expression while breaking boundaries within the world of arts. With him are Xie Xin, who uses dance as a form of communication with herself, whereby dancing is not just about body movement, but also about telling a story from within; Michelin-starred chef DeAille Tam, whose fusion background is purely reflected in her art, blurring the lines of Chinese cuisine between East and West; and Bike, who started her career with traditional wall graffiti and later evolved by pursuing a mixed media urban approach, using burns, tears, stencils, and patchworks to create pieces of art that are disruptive and perfectly imperfect.  
Different talents exploring the infinite shades of art, going beyond expectations to create something new and give life to change. This is what The Spirit of the Artist is about – and what Golden Goose stands for. Crafting your own perfection.