Golden Goose inaugurates the Golden Goose Arena

The opening event, held on October 7th,marked the launch of a new inclusive hub open to all.
Designed by Novembre Studio and developed by SmartCityLife, the Arena merges contemporary design and sports culture, blending seamlessly into the CityLife park.

Managed by City Padel Milano, founded by Demetrio Albertini and Lorenzo Alfieri, the Arena features nine courts – six indoor total black, one high-tech Pro Court, and two outdoor – offering an immersive experience through the WeSmash app.
The space also includes a wellness café, outdoor lounges, ritual areas, and the STAR capsule store with co-created Babolat gear.

The Golden Goose Arena celebrates padel as a lifestyle where passion matters more than performance.