Launch of the YATAY Model 1B
This partnership allows us to perform continuous testing, verify outcomes directly on our Golden Goose products, collect customer feedback after each testing phase, and share our results and innovations with other players in the luxury industry. The first outcome of this collaboration was the YATAY Model 1B, a gender-neutral sneaker made of bio-based and recycled materials that allow reducing CO2 emissions by 90% and water consumption by 65% compared to the use of conventional leather. There is a unique number on the left heel tab of each pair of Yatay Model 1B serving as the key to take part in Golden’s environmental activities and commitments, and embark on the brand’s sustainable journey. Find out more about our sustainability commitment.
