We believe in timelessness, reworking the classics, creating new ones, and making them our own.Our story has always been driven, first and foremost, by a passion for creating high-quality, innovative products and designs, brought to life by the artistry and mastery of the Italian craftsmen and artisans who work by our side.
Our first sneaker, the Super-Star, was born in 2007, a blend of innovation, modernity, sophistication, and timelessness. Ever since, our concept of sneakers has completely redefined and jumpstarted the entire category. We have turned them into the perfect complement to the lifestyle of our customers, redefining the concept of luxury, pioneering the ‘casualization’ and ‘sneakerization’ of the global personal luxury goods market, and becoming synonymous with extremely high quality, meticulous attention to detail, and our iconic 'lived-in' signature'
OUR SNEAKERS' DISTINCTIVE TRAITS
With our Co-Creation experience, we have reimagined the relationship with our Brand Lovers, taking it to the next level - a true immersion in the Golden world. We involve them in the creation and customization of our products, making their stories become our own story. It’s all about the experiences, the moments, and the memories that our customers cherish most, and a way for them to discover our values and live them firsthand. This immersive experience begins at our retail stores, thoughtfully designed to make them feel cared for and part of a community that shares the same language. Thanks to our skillful craftsmen, known as Dream Makers, we create together, we listen and inspire, and we translate emotions into unique products. This Co-Creation process is a personal moment where individuality and traditional craftsmanship blend to create a more inclusive product design and customer experience.
CO-CREATION EXPERIENCE
At Golden, we believe in the sentimental value and history embedded in the products that people own and love. Through our Repair services, we are able to extend product life cycle by fixing, replacing parts, and refurbishing the apparel and shoes that customers want to keep forever. It's a new level of luxury experience that extends beyond our Golden products, as we also repair products from other brands that may carry special personal value.
OUR FORWARD SERVICES
The opening of our Forward stores marked a new era for our Golden experience, blending our signature artisanal approach with four interactive services aimed at promoting sustainability by enabling customers to embark on a memorable and responsible journey. Our mission is to raise environmental awareness while sharing our traditional craftsmanship and preserving our heritage for future generations.
