The Golden dream began back in 2000, in a garage-turned-office in the industrial town of Marghera, near Venice (Italy). Once our first ‘house’ was founded, all that was missing was the right name. A name that could capture a timeless and universal intention. The choice fell on Aesop's, the ancient Greek author, best-known fable, ‘The Goose that Laid the Golden Eggs’. Since then, we have travelled to many places that have inspired us throughout the years, exploring different worlds such as the realm of art, which has always been at the heart of every style and design choice we've ever made. And just like Aesop’s fable, our message has grown over the years and spread all over the world.
We are a Next Gen luxury brand specialized in the sourcing, design, and distribution of iconic products, primarily consisting of footwear – sneakers in particular – as well as apparel, bags, and other accessories. We have pioneered the ‘casualization’ and ‘sneakerization’ of the global personal luxury goods market, with the creation of our signature sneakers handcrafted in Italy and mastered the concept of a casual luxury wardrobe suitable for all occasions, from work to leisure. In pursuing our goal to stand out with our innovative artisanal products, we’ve become synonymous with extremely high quality, meticulous attention to detail, and our iconic lived-in signature. Our ambition is to contribute to bring the Italian handmade tradition to the world, promoting craftsmanship excellence and local manufacturing.
GOLDEN MILESTONES
We were born in Marghera (Venice, Italy), developing our first garments with the help of a traditional Venetian craftsman.
The Fall/Winter 2004 Collection features the first-ever Golden Boot, a revisitation of the iconic Texan boot, marking our entrance into the American market.
Birth of the Super-Star, our iconic distressed luxury sneaker that redefines and jumpstarts the entire category.
Inauguration of our headquarters in Marghera, Venice (Italy).
Acquisition by Style Capital Group. Opening of our first-ever retail store in Milan, (Italy). Shift from Wholesale to Direct-to-Consumer model.
Acquisition by Ergon Capital. Opening in New York of our first ever retail store in the Americas. Opening in Paris of our first-ever retail store in France.
Revenues reach €140M. Acquisition by Carlyle Group. Opening in Beijing of our first ever retail store in Greater China.
Launch of our Company-owned e-commerce website. Launch of our first Co-Creation Experience at our Cusani store in Milan. Launch of our new LAB store concept.
Acquisition by Permira. Celebration of our 20th Anniversary.
Opening of Marelli 10, our new headquarters in Milan (Italy). Development of our first sustainability plan, the Forward Agenda, and of our first Sustainability Report on voluntary basis.
Turnover exceeds €500M. Acquisition of our first production site in Italy. Opening in Milan (Italy) of our first-ever Forward store. Launch of the Yatay Model 1B, our first sustainable sneaker.
Launch of our Repair and Remake services online. Opening the Yatay Lab. Launch of the HAUS of Dreamers.
