We knew from the start that we wanted our relationship with customers to be authentic, inclusive, and enabling. With constant care, attention, and dedication, we were able to make this happen, creating a community united by a distinctive vision, shared values, and the love for craftsmanship, originality, freedom, and individuality. All of which are intrinsic to our Company and to the way we work.
We put a lot of love and thought into designing a customer experience – both physical and digital – unlike any other. Our visionary and distinctive retail store concepts, such as the new Venice Store and Forward Store, blend innovation, art, and traditional Italian craftsmanship to take the experience to a new dimension. By harnessing the power of communication, we have created unique spaces and channels to extend our conversation with customers beyond the moment of purchase. Most importantly, believing that our customers’ story is our story, we have enabled them to share their ideas and tell us about their stories, hopes, and dreams, so that our artisans may translate them into one-of-a-kind, personalized products through our signature Co-Creation and Co-Action experiences.
We strongly believe in the power of community and in making everyone feel included and valued, just like in a family. We also believe that small actions can have a big impact, and that together we can make a difference and create lasting change. Our commitment to promoting positive change finds expression in projects and initiatives that reflect our core values and corporate culture, especially in three key areas: promoting arts and culture, supporting community development, and helping people in emergency situations. We provide support through cash contributions and in-kind donations, and by volunteering our time for national and international programs.
Volunteering is such an enriching and rewarding experience that we encourage everyone in our Golden Family to get involved and make a difference. Through our Give Back Permits, the people at our Italian headquarters can take up to 12 hours of paid leave each year to participate in individual or collective volunteering activities. For those who want to take part in projects that require more time and continuity, our Give Back Project allows for up to 10 business days of special paid leave, which can be used all at once or once a week for up to ten consecutive weeks.
It’s not just a way to show how much we care about our communities; it's also an opportunity for personal and professional growth, and it strengthens the bonds with and within the Golden Family.
We strongly believe in the power of community and in making everyone feel included and valued. We are also firm believers that even the smallest actions, when shared, can have a profound impact – and that by working together, we can create change and make a real difference.
We support national and international programs through financial contributions, in-kind donations, and volunteering.
Our commitment to promoting positive change comes to life through projects and initiatives that reflect our core values and corporate culture, especially in three key areas: supporting community development, promoting arts and culture, and caring for the environment . These focus areas reflect our dedication to addressing the social, cultural, and environmental challenges that are closest to our DNA, helping us amplify the coherence and impact of our philanthropic efforts.
Among the multi-year initiatives we are engaged in, one that fills us with immense pride is our partnership with the TOG Foundation, which provides rehabilitation pathways for children and young individuals with complex neurological conditions. Our commitment is based on a long-term collaboration, starting with a three-year project. During this time, we are actively contributing by covering 60% of the annual operational costs for the swimming pool at the Foundation's site in Milan (Italy).
As part of our global commitment to driving positive change for a better future, we also partnered with the charity Art of Wishes.
Meanwhile, in 2024, we further strengthened our commitment to environmental protection through concrete initiatives and targeted partnerships. Among these, we supported the World Wide Fund for Nature (WWF)’s Christmas campaign, dedicated to protecting biodiversity, conserving ecosystems, and advancing solutions to sustainability challenges.
We believe in the power of conversation with our communities and in giving them a platform to be heard. In our effort to build a movement for a better, more sustainable reality, we aim to enable and inspire as many people as we can – our people, customers, future talents, and industry peers – to join us and make more sustainable choices every day. By listening and opening up to our communities, we are able to move towards our sustainability ambitions – and towards creating a shared culture of responsibility and kindness – faster than we ever could alone.