We knew from the start that we wanted our relationship with customers to be authentic, inclusive, and enabling. With constant care, attention, and dedication, we were able to make this happen, creating a community united by a distinctive vision, shared values, and the love for craftsmanship, originality, freedom, and individuality. All of which are intrinsic to our Company and to the way we work.
We put a lot of love and thought into designing a customer experience, both physical and digital, unlike any other. Our visionary and distinctive retail store concepts, such as the new Venice Store and Forward Store, are a blend of innovation, art, and traditional Italian craftsmanship conceived to take the experience to a new dimension. By harnessing the power of communication, we created unique spaces and channels to extend our conversation with customers beyond the moment of purchase. Most importantly, believing that our customers’ story is our story, we enable them to share their ideas and tell us about their stories, hopes, and dreams, so that our artisans may translate them into one-of-a-kind, personalized products through our signature Co-Creation and Co-Action experiences.
We strongly believe in the power of community and in making everyone feel welcome and valued, just like in a family. We also believe that small actions can have a big impact, and that together we can create change and make a difference. Our commitment to promoting positive change finds expression in projects and initiatives that align with our core values and corporate culture, especially in three areas: the promotion of arts and culture, community development, and support for people in emergency situations. We provide support through cash contributions and in-kind donations, and by volunteering our time for national and international programs.
Volunteering is such an enriching and rewarding experience that we encourage all our Golden Family to get involved and make a difference. Through our Give Back Permits, the people at our Italian headquarters can take up to 12 hours of paid leave each year to participate in individual or collective volunteering activities. For those who wish to be involved in projects that require more time and continuity, our Give Back Project allows for up to 10 business days of special paid leave, which can be used all at once or once a week for up to ten consecutive weeks.
It’s not just a way to show how much we care about our communities; it's also an opportunity for personal and professional growth and it strengthens the bonds with and within the Golden Family.
We strongly believe in the power of community and in making everyone feel included and valued. We are also firm believers that even the smallest actions can have a profound impact when collectively shared and that we can create change and make a real difference by committing to them together.
We support national and international programs through financial contributions, in-kind donations, and volunteering.
Our commitment to promoting positive change is expressed through projects and initiatives that align with our core values and corporate culture, focusing on three key themes: community development, the promotion of arts and culture, and care for the environment. These areas reflect our dedication to supporting social, cultural, and environmental challenges that are most in line with our DNA, thereby strengthening the coherence and impact of our philanthropic activities.
Among the multi-year initiatives we are engaged in, one that fills us with immense pride is our partnership with the TOG Foundation, which provides rehabilitation pathways for children and young individuals grappling with complex neurological conditions. Our commitment is based on a long-term collaboration, beginning with a three-year project. During this time, we actively contribute by covering 60% of the annual operational costs for the swimming pool at the Foundation's site in Milan (Italy).
As a testament to our global commitment to driving a chain of positive change for a better future we also partnered with the charity Art of Wishes.
In 2024, we also strengthened our commitment to environmental protection through concrete initiatives and targeted partnerships. Among these, we supported the World Wide Fund for Nature (WWF) Christmas campaign dedicated to protecting biodiversity, conserving ecosystems and promoting solutions to sustainability challenges.
We believe in the power of conversation with our communities and in giving them a platform to be heard. In our effort to build a movement for a better, more sustainable reality, we aim to enable and inspire as many people as we can – our people, customers, future talents, and industry peers – to join us and make more sustainable choices every day. By listening up and opening to our communities, we are able to make progress towards our sustainability ambitions, and towards creating a shared culture of responsibility and kindness, faster than we could alone.