The Golden Goose Arena officially opened its doors in September 2025 in the heart of Milan’s CityLife neighbourhood, with the aim to be a home for today’s Dreamers to play and belong. With Padel at heart and community at soul, the culture of sport unfolds as an ongoing and timeless experience for those who see passion as language, sport as culture, and community as family.
Conceived by Novembre Studio and architect Fabio Novembre and developed with CityLife and City Padel Milano, the Arena is vintage in soul, forward in spirit, and human at its core.
The Arena redefines the game through a unique blend of sport, community, and lifestyle. At its core, eight premium courts — six sleek indoor and two vintage outdoor — set the stage for every kind of player, from casual dreamers to top performers. Beyond the game, wellness flows into our indoor and outdoor Bars, where Italian tradition meets a vibrant social energy. The Store extends the journey off-court, with STAR line Golden Goose collections, performance gear, and exclusive Co-Creation experiences. Thoughtfully designed Ritual Spaces offer both functionality and moments of renewal, while the Lounge becomes a space for focus, relaxation, or personal training. Every space is designed to inspire — from the adrenaline of the match to the pause that follows — turning the Arena into more than a place to play: a home for passion, performance, and connection.
