HAUS, a new home for our community of Dreamers, opened its doors in April 2024 with a unique and immersive series of experiences and events. Located in Marghera (Venice, Italy), the birthplace of Golden, HAUS is an immersive phygital space that embodies our DNA, showcasing our core values through crafts, culture, and art. In 2024, a second HAUS was launched in Mexico City, fostering collaboration with local artists and communities to encourage cultural exchange and creative synergy. Conceived as places of reinvention, both locations serve as hubs where skills can be shared and passed down from one generation to the next, uniting creatives from diverse disciplines and backgrounds to foster collaboration and cultural dialogue.
HAUS is a global cultural platform combining an exhibition space, artist residency , and academy in one. It’s a place where art, craft, and culture are celebrated and always in the making.
HAUS also hosts a Piazza, an Archive, a Manovia, a Library, an Auditorium, and an Exhibition Area, all created to share our culture and heritage with every dreamer out there, while enabling visitors to unleash their creativity and take a deep dive into the Golden universe.
• Piazza: Embodying the essence of community, the Piazza is our gathering place to meet. A space where every dreamer is welcome.
• Manovia: An artisanal laboratory exemplifying our craftsmanship identity. It serves as a dedicated space for product innovation and repairs, aimed at extending the lifespan of Golden items and beyond. Visitors will be able to experience ongoing demonstrations within this production line, showcasing how our sneakers are crafted and how Co-Creation can make them even more unique.
• Academy: A multidisciplinary project and space serving as a creative hub that welcomes and is open to all. It aims to enhance skills and knowledge while promoting curiosity, research, and personal development through artisanal, artistic, and design disciplines. Its courses and workshops are designed to bring the best out of each participant, enriching their abilities and understanding through a blend of diverse cultural influences and passions. An essential aspect of the Academy is cultivating craftsmanship and Co-Creation, inspiring Dream Makers to explore their inner artist through their work. A specially designed transformative course awaits Junior Cobblers transitioning from artisan training – ensuring the delicate art of repair lives on through their expertise.At the Golden Goose Academy, dreams are not merely crafted; they are nurtured, shaped, and turned into reality.
• Playground: A cultural hub designed to host a wide range of interests and activities. It serves as a space for discussions on fashion, design, art, and cinema, and delivers an immersive audiovisual experience offering a unique combination of intellectual engagement and entertainment. Designed as a homage to creativity and playfulness, this environment is the ideal setting for stimulating conversations and immersive encounters.
• Immersive Tunnel: The Tunnel was designed to deliver an evocative journey through the essence of Golden Goose at HAUS Marghera. With each step, you delve deeper into the heart of Golden’s DNA as you move from one Dreamer to the next, each revealing glimpses of our brand story and values.
• Hangar: An industrial open space dedicated to live performances, skateboarding, and more. Its concrete and metal aesthetics are reminiscent of the industrial port of Marghera (Italia), while the star flag is an ode to our brand’s legacy. The Hanger reflects the open perspective of our values and identity. Originally the birthplace of Golden, where everything began, it now serves as a world-class exhibition space where art becomes an experience to be lived and felt – the heart of our headquarters.
• Archive: Within this intimate space, dreamers can uncover tangible pieces of our history, presenting Golden Goose’s legacy through an extensive anthology of product prototypes, archival materials, and memories collected from around the world.
• Shop: A curated space featuring a collection of tangible memories from HAUS Marghera. Each item is a keepsake of the energy and creativity found within the HAUS space, allowing customers to take a piece of the HAUS experience home with them. The Shop showcases limited-edition items designed to inspire dreams in everyday life.
• Bar: An immersive sensory experience to unwind, chat, and connect with other dreamers, all while surrounded by a hydroponic installation with flourishing coffee plants, underscoring our dedication to freshness and innovation. It is a place to soak up the atmosphere and let the energy of HAUS take over.
HAUS La Roma has been conceived as a creative incubator for Golden’s continuous dialogue with art, craft and culture all around the world. Our core beliefs of family, love, and togetherness remain unchanged throughout time and space and our HAUS in Mexico City embodies them. Each room is a journey that celebrates community and tells a different story.HAUS Mexico spans across three floors of a charming historical landmark building, with a collection of vintage décors gathered during trips to Italy and the US. The building is designed to resemble a real house for Dreamers.It is made up by a Library, a Kitchen that also serves as a convivial space in collaboration with renowned Mexican Chefs. Located in the heart of the ground floor is the Patio and it’s where the magic of Co-Creation takes place, while the adjacent Cobbler area focuses on footwear repair and remake to support sustainable practices with restoration and refurbishment services. The journey continues in the Botanical Room, a sensory oasis with exclusive fragrancies and floral arrangements from local partners, the Listening Room caters to vinyl enthusiasts with music stations, the Wardrobe and Bedroom.
