Since the beginning of our journey, we’ve made every effort to ensure an open and ongoing dialogue with our community at large. As part of this commitment, we foster a culture that supports young students from different schools, universities, and master’s programs, in the firm belief that interacting with young people is vital to shaping the future of our industry and inspiring its next generation of leaders.In 2023, as part of our Golden Culture program, we engaged with more than seven international universities and met over 320 students across the globe, sharing our stories, experiences, and values.In 2024, we launched Dreamers of Tomorrow, a dedicated format designed to set the stage for a journey of self-discovery and self-acceptance, inspiring participants to shape their future by embracing their inner soul and uniqueness, without fear of making mistakes.The program’s contents and engagement initiatives are tailored to three different age groups: Little Dreamers (aged 11-14), Junior Dreamers (aged 15-18), and Dreamers (university students aged 19-24). The experience unfolds through a series of events held at our Forward Stores, our headquarters, and schools and universities around the world.Through empathy, emotion, dreams, and Co-Actions, we involved more than 500 students across 14 events in 2024, sharing our belief that life is a continuous learning journey, and that big change begins with small actions.
