Since the beginning of our journey, we’ve always wanted to ensure an ongoing open dialogue with our community at large. As part of this effort, we foster a culture that supports young students from different schools, universities, and master’s programs, firmly believing that interacting with young people is vital to shaping the future of our industry and inspiring its next generation of leaders.In 2023, as part of our Golden Culture program, we engaged with more than seven international universities and met over 320 students across the globe, sharing with them our stories, experiences, and values.Building upon this in 2024, we evolved the program to offer personalized content and engagement tailored to three different age groups: Little Dreamers (aged 11-14), Junior Dreamers (aged 15-18), and Dreamers (university students aged 19-24). Our goal is to set the stage for a journey of self-discovery and self-acceptance, inspiring everyone to shape their own future by embracing their inner soul and uniqueness, without fear of making mistakes. The program is divided into different events held at our Forward Stores, our headquarters, and at schools and universities worldwide. In Italy, we have so far engaged students from various educational institutions including the ICS Milan International School, the Luiss Business School, the London Business School, the SDA Bocconi School of Management, and the IULM University, through events focusing on Golden’s journey in communication, sustainability, and Diversity, Equity & Inclusion. Through empathy, emotions, dreams, and Co-Actions, we want to convey the message that life is a continuous learning experience, and that big changes begin with small actions.
