HAUS, a new home for our community of Dreamers, opened its doors in April 2024 with a unique and immersive series of experiences and events. Located in Marghera (Venice, Italy), the birthplace of Golden, HAUS is an immersive phygital space that embodies our DNA, showcasing our core values through crafts, culture, and art. In 2024, a second HAUS was launched in Mexico City, fostering collaboration with local artists and communities to encourage cultural exchange and creative synergy. Conceived as places of reinvention, both locations serve as hubs where skills can be shared and passed down from one generation to the next, uniting creatives from diverse disciplines and backgrounds to foster collaboration and cultural dialogue.
HAUS is a global cultural platform combining an exhibition space, artist residency, and academy in one. It’s a place where art, craft, and culture are celebrated and always in the making.
Designed to welcome Dreamers and creatives, it offers an immersive journey into the Golden Goose universe, fostering both personal expression and collective inspiration.
Within HAUS, a variety of interconnected spaces shape the experience. At its heart there is a vibrant Piazza that embodies community and openness. The Manovia brings Golden’s artisanal spirit to life as a functioning lab dedicated to craftsmanship and product innovation, where visitors can witness the making and Co-Creation of unique items. The Academy serves as a multidisciplinary hub for learning and creative growth, encouraging exploration through workshops and courses rooted in artisanal and artistic disciplines. The Playground offers a space for cultural dialogue and immersive audiovisual experiences, while the Immersive Tunnel leads visitors through a sensorial journey into the brand’s identity. Anchoring the space is the Hangar, an industrial venue for exhibitions and live events, echoing Golden’s origins in Marghera. The Archive completes the experience, preserving Golden’s legacy through prototypes, materials, and memories.
Together, these spaces form a living, collaborative environment where creativity takes shape and stories are continually written.
HAUS La Roma has been conceived as a creative incubator for Golden’s continuous dialogue with art, craft and culture all around the world. Our core beliefs of family, love, and togetherness remain unchanged throughout time and space and our HAUS in Mexico City embodies them. Each room is a journey that celebrates community and tells a different story.HAUS Mexico spans across three floors of a charming historical landmark building, with a collection of vintage décors gathered during trips to Italy and the US. The building is designed to resemble a real house for Dreamers.It is made up by a Library, a Kitchen that also serves as a convivial space in collaboration with renowned Mexican Chefs. Located in the heart of the ground floor is the Patio and it’s where the magic of Co-Creation takes place, while the adjacent Cobbler area focuses on footwear repair and remake to support sustainable practices with restoration and refurbishment services. The journey continues in the Botanical Room, a sensory oasis with exclusive fragrancies and floral arrangements from local partners, the Listening Room caters to vinyl enthusiasts with music stations, the Wardrobe and Bedroom.
