Golden Goose introduces Arts & Crafts – For Handmade Memories

Apr 15, 2026
Corporate - Corporate
Golden Goose launches Arts & Crafts, a global program of workshops that celebrates the art of crafting objects with your own hands. This initiative marks a meaningful evolution for Golden Goose, adding entertainment to experience, and shifting from retail stores, into places to gather and make products, together.

With Co-Creation at its core, Golden Goose stores now evolve into places for craftainment, where crafting by hands meets entertainment and where clients can disconnect from digital noise and reconnect through hands-on, analog experiences designed for all ages and skill levels.

At the end of 2026, Arts & Crafts will find its new home at HAUS Milano, set to become the largest Golden Goose location in the world, spanning approximately 2,500 sqm. HAUS Milano will be the first flagship store to embody the evolution from experiential retail into entertainment. 

Silvio Campara, CEO of Golden Goose, commented: “People want to rediscover the pleasure of doing things together – experiences now become the most desirable products to shop. Our retail stores are transforming into places for product creation and self-expression, where the most exclusive item is the one made by you”.

Apr 15, 2026
Golden Goose introduces Arts & Crafts

OTHER NEWS

No result found